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Subjects:
• Communication
• Leadership
• Practice Administration/
Management
Number of
years speaking: 10
meetings lectured:
• Dental Management Associates
• San Dieguito
Dental Health Academy
• Alpha Omega Dental Fraternity
meetings scheduled:
• San Diego County
Dental Society
March, 2005
• California Dental Association
Anaheim, California
May, 2005
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Course description:
The Art & Science Of Dental Marketing:
Proven marketing strategies that work well in
most businesses can be too heavy-handed for
the specific requirements of a dental practice.
We need to utilize sound business practices
and a solid marketing information system,
then design a personalized program that will
maximize the unique and individual potential
of each dental office.
A New Patient Experience As Your Number
One Marketing Tool: Nothing is as powerful
as the new patient experience when inspiring
personal referrals to a practice! Learn positive
steps in this critical experience which are too
important to leave to chance.
The Best Dentist In Town Could Be Going
Broke!: People and systems make a practice
succeed. Without leadership and monitors,
practice management resorts to “seat of the
pants.” Review the accurate information and
specific goals to take control of the business.
Professional background:
Judy Goldman has a unique perspective on
the challenges of building a solid business and
marketing program. This makes her a much-
sought-after educator, lecturer and author
on the subjects of practice administration,
marketing and the start-up and organization
of practices. She is a member of the Academy
of Dental Management Consultants.
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